Email newsletters are among the fastest growing and most effective direct marketing tools. Used properly, email newsletters keep you in touch with your customers and provides an inexpensive way to communicate announcements and news.
Stratejus is a reseller of Constant Contact, an industry leader in providing effective email marketing services. Tools provided make creating effective email campaigns easier than ever before. Every step of the way, from creation to reporting, this Internet-based service provides wizards and tools that make is easy to manage email marketing campaigns effectively.
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Impact of Direct Mail at Fraction of Cost
An electronic newsletter (eNews) is a powerful, high-impact marketing tool that combines the convenience of email with the impact of direct mail -- at a fraction of the cost of a traditional mailing.
You can broadcast news, special offers, announcements about your organization and precisely time delivery of your messages to maximize results. You can keep in consistent contact with customer and prospect groups, and target highly specific audiences such as employees, shareholders or sales force personnel.
Delivered in professional, highly graphical formats (either HTML or Macromedia Flash), eNews presents a positive image of your organization without investing in expensive printing.
News in “Digest” Format
A key concept behind eNews is that it uses a “news digest” format to present an overview of the news -- with links to the complete information on your website. Adopting this easy-to-read format increases readership of the email and limits the size of the email messages. We find that it’s relatively easy to deliver great-looking eNews email messages that are less than 30 kbytes. Images are not part of the email itself but are delivered separately from our web server, and can be limited to 100 kbytes.
Promotes your Website
The eNews format is guaranteed to increase traffic to your website, and is an ideal forum for communicating new information and new resources available on the site. eNews is also an effective way to generate sales contacts (and information about who is visiting your site) by offering sign-up for “eNews” on your website using an electronic response form.
Targets Specific Audiences
eNews is an excellent way to broadcast messages to specific targeted groups. It should never be viewed as “spam” and we make it easy for recipients to “opt-in” and “unsubscribe”. Our experience is that less than 1% of recipients unsubscribe.
How the Service Works
You can start an eNews service for your organization or a targeted group today.
- Work with us to define the types of information and news you want to deliver, your publishing frequency and your overall goals. We’ll generate a project plan and proposal that defines each step of the start-up process.
- Create your own eNews graphical template, or work with our designers on a format and “look” that will fit your organization and goals.
- Create a list of email addresses that becomes the subscription list for your eNews publication. You can provide us with your list in popular database formats or as a comma-delimited text file.
- We’ll work together to create the first edition of your eNews, carefully sizing the graphics and making sure the links are correct, and complete careful testing before your eNews launch.
Reporting
An important aspect of the Stratejus eNews Service is the reporting that we offer after your eNews is broadcast to customers and prospects. After 30 days, you will receive a complete report that documents the following:
- Number of email recipients
- Date and time of email broadcast
- Number of “click-throughs” to your website for each item in the eNews mailing.
- Number of email recipients
- Number and complete listing of undeliverable email addresses -- so you can make changes to your database.
- Email recipients who opted-out of future eNews mailings