Want personalized URLs for your customers?www.mywebsite.com/john.smith
If you want a way to be able to direct your clients to your website from a direct mail piece in a way that is easily tracked and measured, a personalized web page is a great way to attract visitors. Our Personalized URL system can dynamically create individual URLs, and allow you to track and measure the people who visit your site from your direct mail campaigns.
Stratejus specializes in working with clients to increase the response rates to their direct mail campaigns to attract and retain new leads using direct mail marketing. By helping to increase your response rates, we are able to increase the return on your marketing investments. How we accomplish this is through the use of PURLs, or personalized urls. PURLs are proven to be a more effective way of tracking online responses from direct mail campaigns and website campaigns.
Some of the advantages are:
- Increased response rates.
- Real time tracking of online responses from direct mail marketing campaigns.
- The ability to track results by list source combined with Google Analytics.
- Ability to personalize a campaign by the type of lead or vertical such as gender, income, interest, age, curriculum, financial needs and more.
- Ability to target content, images and links based by using variable data programming.
- Custom dashboards can be dynamically built based on the clients' preferences.
- Achieve higher response rates and increased return on your marketing investments.
A Peronalized URL also gives a personal touch to your communications. Used in conjunction with personalized direct mail, a PURL lets your prospects know that you care enough to address them personally.
Content can also be easily customize for each client, if you should so choose. This provides a way to both target clients, and learn more about their needs. It can also provide powerful tools for researching your products and services and create a more powerful experience for your customer.
When prospects see their name embedded in a URL that has been set up just for them, they are more inclined to click the link and to see what you have to say. You can use this information to learn more about them and what they need.
Along with a personalized direct mail campaign and tools such as Google Analytics, personalized URLs provide a great tool for tracking prospect response to your message. You can see what your contacts are viewing, and use this information to develop ways to retain their interest.