No matter what your budget, a guaranteed way to gain significant mind share among internet searchers is paid search advertising programs targeting specific keyword phrases that make sense for your business. You can display your ads on search result pages for Google and Yahoo, along with their networks of advertising partners, and pay only if people click on your ad and visit your website.
By creating ads and choosing keywords which are words or phrases related to your business, you can target a specific audience. An ad that runs 100 times usually generates a clickthrough rate similar to direct mail (1-3%) which means you are gaining valuable exposure. Search engine advertising is a povenn effective way to drive web traffic to an organization’s website, boost awareness and target specific interests as a method to increase traffic to a website.
Here is the way a search advertising program generally works:
- The two major providers of search engine advertising are Google Adwords and Yahoo Search Marketing. Each has their own search results for displaying ads, along with a network of search partners and content-oriented websites that also display ads. These services use a PPC (pay-per-click) model where there is a bidding process to establish how often a particular ad runs and the cost associated with each ”clickthrough” to the client’s website.
- The first step is to develop a list of potential keywords and quantify the number of searches done each month using Internet-based tools.
- By identifying both high traffic keyword phrases and keywords that are precisely targeted for your business or organization, we help clients create a listing of keywords that will help achieve their goals for both quality and quantity of website traffic.
- The next step is creating multiple ad listings and campaigns to present different marketing messages.
- Once a campaign and a monthly budget have been established, Stratejus works with clients to maximize advertising returns for the budgeted spending and reports results each month .
- One key advantage of these services is that by paying per click, the total number of people who viewed the ad, or total “impressions”, is a much higher number and creates awareness. Clickthrough rates, depending on how general the search term is, usually range from 1% to 3% depending on the keywords selected and a particular market -- which means the total number of impressions is usually 50-100x the clickthrough rate.
- Google also has a powerful program called Google Analytics which provides a method for tracking the activity of visitors who find your site using their Adwords program which helps quantify results.
Call us today at 585-598-6627 and we can provide additional information on how these programs can benefit your business.