“If you build it, they will come.”
Don’t fall into the trap of thinking that building a website is enough. Promotion is vital to gaining exposure, beginning with your marketing and communications programs, advertising and PR, but one fundamental step is to cover all of the fundamentals of optimizing your position with search engines.
Stratejus has worked extensively with clients on programs to drive traffic to websites using search engine optimization techniques. We have invested in state-of-the-art software and understand what it takes to improve your website’s listings in search engines.
The process we use to work with clients to develop an effective program is straightforward:
- Understand your business — your unique selling proposition and your markets.
- Create written statements (8, 20 and 35 words) that describe your organization and your unique marketing approach and customer benefits.
- Develop a list of potential keywords and quantify the number of searches done each month using Internet-based tools. Identify both high traffic keyword phrases, and particular keywords that are precisely targeted for your business or organization. See what keywords your competition has identified.
- Modify content in your site and develop landing pages that concentrate on group of keywords that provide maximum exposure for your site with search engines. Content is the single biggest factor on your positioning within the search engines, so careful development of articles and resources are vital to success.
- Modify “description” and “keyword” tags in your website for maximum exposure.
- Submit your site to all major search engines using sophisticated software that emulates manual submission of site. Monitor the page rank of key pages and targeted keywords within your site, and make modifications as needed.
- Report placement of your site for major keywords, so you can quantify your performance.
- Submit all the pages in your site on a periodic basis (either monthly or quarterly) to improve your positioning.
- Monitor web traffic, compare results and make adjustments to your content and approach to deliver maximum results.
Call today at 585-598-6627 and we can share how this program can help dramatically increase your web traffic in six months.