Stratejus: Marketing Communications, Web Design and Internet Marketing

Strategy

Vision, goals, and planning

The key to effective websites is the link between vision, goals, planning and the messaging and creative design of the finished product.

A successful strategy results in a well-conceived architecture, site map and navigation plan.

Design
  • Custom visual solutions infused with style

    Graphic design for the web requires understanding how the web works, and the ability to merge visual and technology solutions.

    Scroll down to view solutions we use to dramatically improve the visual performance of the sites we create.

  • Emphasis on Style

    We code with HTML5 and CSS3.

    We follow the direction of HTML5 and CSS3 to infuse creativity into our designs using drop shadows, borders and animation effects.

    It’s not enough for a designer to create beautiful images if they don't fit the framework, limitations and style of the website being developed.

  • Interactive Multimedia Components

    JavaScript, Flash and animation can be used to creatively engage your audience.

    • Animated slide shows, Albums & Portfolios
    • Carousel, Photoflow, Slider and Slide Deck components
    • Video Players and 360° Tours
  • Mobile-Friendly Websites

    Solutions for screens of all sizes

    We develop sites that are friendly to all types of mobile devices including smartphones (iPhone and Android) and tablet PCs (iPads).

    Custom mobile websites can be tailored to meet the specific needs of mobile visitors.

  • Widescreen display

    Widescreen Designs

    Optimizing a site for 1024 × 768 display upgrades the look and sets it apart from the crowd.

    The design of many websites is still optimized for 800 × 600 pixels, even though less than 2% of users still use those monitors.

  • Typekit offers a wide variety of fonts

    Rich Typography

    Enhance your site by moving beyond the limited set of web fonts. See Typekit.com for the possibilities.

    There’s no reason to be limited to Arial, Times Roman, or Verdana for your site’s next design.

  • Photography by Stratejus

    Photography

    Photography is an important factor in the effectiveness of websites. We can help with professional camera equipment, portable studio lighting and inexpensive rates.

Development
  • Not just a pretty face

    The latest website standards form the basis of all of our website development projects. We test for visual consistency between browsers and implement strategies for search engine optimization.

  • Viewing editable regions in our CMS

    Simplified Website Maintenance

    This edit bubble pops up to denote editable regions of your site

    Update website content using our easy editing tools. Simply log in and navigate to the page you want to edit using a browser and our editor to edit, save and publish changes. You can also change images or create new pages.

  • The Houghton student blog

    Blogs & Content Management

    WordPress logo

    WordPress tightly integrated with a custom website design offers maximum effectiveness for blogs and managing news, events, employment opportunities and more.

  • An example photo album with large thumbnails

    Photo Albums and Galleries

    Our web-based tool makes it easy to manage photo albums, portfolios, and image galleries. Upload, delete or sort images and videos. Use transitions and thumbnail previews to enhance your presentation.

  • Core Development Skills

    • HTML & CSS
    • PHP Scripting
    • JavaScript and Flash
    • WordPress
    • Advanced Forms (including PayPal integration)
    • Database Applications: MySQL and PHP
    • Adobe Business Catalyst for eCommerce Projects

    Web and Payment Forms

    We are experts at creating easy to use forms and, for example, an interface to accept PayPal payments.

    Custom Applications and Third-Party Tools

    Visual Tours, Personalized URLs and password-protected websites that provide limited access to areas of a website. Polls and online surveys are just some of the unique features we’ve built into sites using a wide range of third-party tools.

Get Started

How effective is your website?

  • Does your website communicate quickly what people need to know about your business?
  • Does your website design create an excellent first impression for visitors?
  • Is your website mobile-friendly?
  • Is your website content easy to maintain?
  • Does your website take advantage of the latest in web standards?

If you’d like to explore ideas and options, give us a call today at 585-598-6627.

Welcome to Stratejus

Stratejus specializes in website development.

Web Design and Development

We’re experts at custom web design and can help with every aspect of site development from strategy to launch. Check out our standard web design packages ›

Stratejus specializes in website development.

Effective Marketing Communications

Our goal is to work with our clients to create brochures, catalogs and marketing communications that creatively communicate their message and unique benefits.

News & Features

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Moving Beyond Mobile-Friendly Websites

Stratejus has a new mobile website design approach that increases the effectiveness of websites viewed on iPhone and Android smartphones.

Multimedia components hep deliver targeted messages.

Website Multimedia Creates “30 Second Elevator Speech”

Properly designed, your website is both your greatest repository of published information and your 30 second elevator speech.